The company designs
and manufactures passive anti-photo-radar defenses. The company has rapidly
grown into the world’s largest manufacturer of passive anti-radar
and anti-red-light camera products. Its products have received a great
deal of accolades and have been independently tested by Fox TV Stations
and automotive magazines.
Media coverage created
a domino effect in proving PhantomPlate as the most effective solution
in the world. The domino effect of news stories on TV created a huge demand
for its products. Thus, the client wanted a website that communicates
not only the effectiveness of the product but also able to expand the
sales strategy through expanded dealership and affiliate network.
- Redesign the old web
design with ease of navigation,
streamlined shopping cart, media archive (with streaming capability)
and a section where dealers and affiliates can sign up to sponsor the
products for sales.
- Media compilation for over 10 TV coverage
stories and over 20 articles on print media from across the globe.
- Graphic images were formatted both
for web and print
- Use print packages to supplement the
expansion of dealer recruiting
design in Newspapers (Baltimore
and Washington City Papers) and Magazines such as Popular Mechanics,
Car & Driver, Cycle World…etc.
- Leverage traditional print marketing
tools such as sales
presentation folders, posters, DVD authoring
for trade shows and also
- Traffic to the website quadrupled,
sales conversion rate showed significant improvement to 1:150 conversion
- Dealer network expansion spans to
18 countries in 5 continents.
- Affiliates increased from 30 to 180
in just 6 months